Touring Capital leads the funding round.

SafelyYou to extend reach of world-leading AI offering, addressing acuity, staffing, and resident turnover in the senior living industry.

January 28, 2025 01:07 PM Eastern Standard Time

SAN FRANCISCO–(BUSINESS WIRE)–SafelyYou, the leader in empowering safer, more person-centered care across senior living through world-leading AI, industry-changing hardware, and remote expert clinicians, has announced the close of a $43 million Series C financing round led by Touring Capital, a growth stage firm focused on AI-powered SaaS startups. The funding fuels SafelyYou’s ability to help solve critical challenges in senior care, including how accurately and efficiently operators can predict residents’ care needs.

“We’re so grateful for this funding at a critical juncture in care delivery for senior living, when SafelyYou’s solutions are more important than ever”

Foundation Capital, Omega Healthcare Investors, Inc., Founders Fund, Cross Creek, Samsung Next, and Qualcomm Ventures also contributed to the funding round. This brings the total funding raised by SafelyYou to over $100 million.

Founded in 2016 by George Netscher, SafelyYou launched its first product, SafelyYou Respond™, to address falls in memory care, as those with cognitive decline fall twice as often as those without. Falls can be the beginning of serious health decline for seniors and are the leading cause of both fatal and non-fatal injuries for those over 65. SafelyYou Respond™ is proven to reduce falls by 40% and fall-related ER visits by 80%, improving outcomes for residents and reducing costs for families and communities. SafelyYou is trusted by 50% of the industry’s largest providers.

Justin Skiver, President of Senior Care at ProMedica, said, “SafelyYou has helped us create better outcomes for our residents. We firmly believe SafelyYou will become an industry norm, and we’re leading the way in this improved quality of care. From our vantage point, predictive technology like what SafelyYou is currently creating will transform senior living, and we want to be an integral part of that change.”

Building off the success of its original world-leading AI solution, SafelyYou now offers a suite of products to address resident well-being, staffing challenges, and accuracy in billing for operators. This new round of funding will help support the expansion of these products, including SafelyYou Clarity™, which offers senior living’s first and only choice for accurate care measurement without wearables, and SafelyYou Aware™, which leverages the company’s unique dataset to provide unprecedented insight into resident wellness, significantly improving outcomes. Additionally, SafelyYou will use data to help operators predict residents’ care needs, making care delivery in the industry more efficient and effective than ever before. And setting a new standard of care with a single solution.

“We’re so grateful for this funding at a critical juncture in care delivery for senior living, when SafelyYou’s solutions are more important than ever,” said SafelyYou founder and CEO George Netscher. “I started this company to help my mom and to help so many families like ours who have a loved one living with dementia. And we’ve grown to provide broader care support in senior living. Now, at a time when resident acuity is increasing, care demands are greater, and staffing continues to be a crisis, we’ll be able to empower operators to predict care needs with unmatched speed and accuracy, revolutionizing how senior care is provided.”

“SafelyYou is revolutionizing senior living care by addressing one of the industry’s most critical challenges—predictive care for an aging population,” said Nagraj Kashyap, co-founder and general partner at Touring Capital. “Their innovative suite of AI-powered solutions, from fall prevention to care measurement, demonstrate unmatched precision and impact, driving key outcomes like extended resident stays and improved operational efficiencies. We’re excited to support their mission as they redefine the standard for care and wellness in senior living communities.”

The funding comes on the heels of significant successes for SafelyYou, as leading providers StoryPoint Senior Living, Benchmark Senior Living, Midwest Health, and Senior Star have added the company’s services to their offerings. SafelyYou has also recently released a landmark three-year study, proving that SafelyYou Respond™ increases length of stay by an average of more than four months for residents. These incredible results significantly reduce turnover for operators, and demonstrate for the first time a correlation between fall risk reduction and better occupancy rates in senior care.

About SafelyYou

Originating in 2015 as the doctoral research of CEO George Netscher—and inspired by his own family’s experience with Alzheimer’s disease—SafelyYou was spun out of UC Berkeley’s Artificial Intelligence Research Lab, one of the top five AI research groups in the world. The company began by addressing the crucial issue of resident falls in senior living with SafelyYou Respond™, consistently achieving remarkable results for communities, reducing falls by 40% and fall-related ER visits by 80%. Now, SafelyYou also solves senior living’s staffing dilemma with SafelyYou Clarity™, offering an industry-first for automatic and accurate care tracking and empowering operators to align labor to residents’ needs, improving both operations and quality of care.

All of this is done as part of SafelyYou’s passionate mission, which is to empower safer, more person-centered care across senior living through world-leading AI, industry-changing sensors, and remote expert clinicians.

SafelyYou is used by assisted living communities and skilled nursing facilities in 34 states across the country—from the largest national organizations to regional and local ones, too. SafelyYou is one of five most innovative fall technologies referenced in the Senate Falls Report (2019), a winner of the McKnight’s Tech Partner of the Year award, and has been named to Fortune’s Impact 20 list.

For more on SafelyYou, visit: https://safely-you.com/
Connect with SafelyYou on LinkedIn: https://www.linkedin.com/company/safelyyou/